Happy New Year to our partners and customers celebrating Lunar New Year! 恭喜发财。
2018 was a memorable year for gray tortuga. We launched our e-commerce site with over 60 high quality products for learning Spanish and Mandarin Chinese to US-based customers. Over 90% of our customers came from California but by the end of the year, we successfully branched out to other states in the East Coast and the Midwest. 60% of our customers purchased products in Spanish while 40% in Mandarin Chinese. Our language resources pages received thousands of views and customers asked great questions by email and on our Instagram feed @graytortuga. We were proud to establish a non-profit partnership with Global Language Project to promote efforts to provide underprivileged children access to global language learning.
Connecting with our customers, we have learned that they want more! In addition to more products - more guidance to make selection easier. To fulfill our promise to be a ‘one-stop-shop’ parents want products bundled into groupings for specific age and language combinations paired with ‘how to’ guides to facilitate language learning at home.
We are excited to announce that we are currently designing our first bundled offering for babies ages 0-2 with a collection of developmentally appropriate products and a language learning guide. Also on the horizon is the creation of audio recordings (by native Spanish and Mandarin speakers) for book purchases. We celebrate the journey for parents to enjoy books with their children and the special opportunity to learn a second or third language together.
gray tortuga will be launching the first bundled product in May 2019 after testing the bundle with customers. If you are interested in participating in product testing and receiving free language products email us at firstname.lastname@example.org.
Thank you for being a part of our journey. To stay connected, sign-up on our website and follow us on Instagram @graytortuga #language is a gift.
Jennifer Goldfounder of gray tortuga, February 06, 2018